Your marketing partner for over 25 years

Lord Marketing Inc. was founded in 1986 by Michel Lord, MBA, after a fifteen-year career working at national and international advertising agencies as Vice-President or Director of client services for major clients, and Vice-President and Partner in Charge of Marketing Consulting at one of the leading marketing research and consulting firms in Québec.

The marketing consulting services provided by Lord Marketing in the areas of strategy, research and communication stand apart because of the personalized approach that is developed in collaboration with executives from the client organizations, which is why it is called Executive Marketing Consulting. This approach combines the expertise of leading professionals and complete immersion involving the multi-disciplinary teams working for the client organization with a view to developing long-lasting solutions and results. The same approach is used for the interim management of marketing departments.

We also offer insightful expertise as:

  • Business coach
  • Marketing coach
  • Communication coach


I had the opportunity to have Michel as a consultant on several occasions. What I love about working with him is his deep commitment to the project of his client. Michel quickly becomes an alter ego, a coach, who comes to know the project as well as his client. That's why I hire him.”

Jean-Luc Trahan
President, Commission des Partenaires du Marché du Travail (CPMT)

“We called Michel about the brand building and the communication strategy for LUX, a new concept in retirement homes.

The brand and communication developed for the launch were so successful, not only are we now building phase 3, we are still using the main strategy and many communication elements. We recommend Michel for everybody with a major project where a customer focused approach and a powerful marketing can make a difference.”

André Casaubon
President, Résidence 5500 Inc.,
LUX Gouverneur

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